Home/Blog
The manifest

Notes from the supply side of link building

Pricing data, vetting checklists, and white-label playbooks — written from fulfillment volume, not theory. What we learn shipping placements for US agencies, published for the agencies doing the buying. Subscribe via the RSS feed or Atom.

Press releases · SEO

Do press releases help SEO?

What Google has said about press release links since 2013, the king of AEO AI Overview test, journalist data, and when a release is worth paying for.

Read the guide
Link building · Google ranking

Do backlinks still matter in 2026?

What Google has said about links and PageRank, Ahrefs data on pages with no backlinks, how links relate to AI search, and which links still count.

Read the guide
Digital PR · Link building

Digital PR vs link building

Who decides, what each delivers, what Google has said, Muck Rack 2025 journalist data, brand mentions and AI search, costs, and when to use each.

Read the guide
Guest posts · Google policy

Does guest posting still work in 2026?

What Google’s spam policies say about guest posts, why some links get neutralized, what 69,597 publisher listings show, and five checks before paying.

Read the guide
AI search · ChatGPT

How to get your brand mentioned in ChatGPT

What OpenAI documents about OAI-SearchBot, what Ahrefs fan-out and 75K-brand data show, whether backlinks help, and how to track mentions.

Read the guide
Digital PR · Press releases

Yahoo Finance press release: cost, routes and what you get

The six wires Yahoo lists, how private companies get published, verified vendor prices, nofollow links and USA Today releases.

Read the guide
AI search · Brand mentions

Brand mentions vs backlinks for AI search: what the data shows

What the Ahrefs 75K-brand studies found, why links still matter, linked vs unlinked mentions, and which placements earn both.

Read the analysis
AEO · AI Overviews

How to get cited in AI Overviews: an agency playbook

The eligibility checklist, query fan-out, page format that gets quoted, mentions and Digital PR, ChatGPT sources, and how to track citations in Search Console.

Read the playbook
AEO · GEO

GEO Link Building: what links and brand mentions do for AI search

Mentions vs backlinks for AI Overviews, how answer engines pick sources, why DR alone misleads, and what agencies should report to clients.

Read the guide
Research · Pricing data

Guest Post Pricing 2026: what 69,597 publisher listings cost

Median list price, price vs traffic, referring domains and DR, the share of DR 50+ sites under 1,000 visits, topic and country medians, plus a CSV of the tables.

Read the study
Agency checklist

How to Brief a White-Label Link Building Vendor

Scopes, SKUs, publisher constraints, approval gates, unbranded reporting, and replace-or-refund warranty terms — the agency checklist for a vendor brief.

Read the checklist
SKU map

Guest posts vs niche edits vs Digital PR for SEO agencies

New article vs aged-URL insert vs media outreach — DF/NF labeled, no invented rankings. How to brief each lane on a white-label desk.

Read the comparison
Pricing data

How much does link building cost in 2026?

Pricing, cost per backlink, guest posts vs niche edits vs digital PR, affordable vs cheap — the educational guide. Packages stay on the packages page.

Read the benchmarks
Playbook

White-label link building: the 2026 agency guide

The fulfillment workflow, the margin math, the six things to demand from any supplier, and the three risks to contract away.

Read the guide
Quality control

How to vet guest post sites before you spend a dollar

Nine checks in elimination order, the DR-vs-traffic quadrant, and the red-flag table that predicts a worthless link.

Read the checklist
The DR-vs-traffic quadrant
Why a high DR alone doesn't make a link worth buying — the core idea behind our vetting post
DOMAIN RATING → ORGANIC TRAFFIC → Expired-domain trap AVOID High DR + real traffic BUY THESE Low DR, no traffic WORTHLESS Lower DR, real traffic NICHE GEMS
FIG. 01 — Traffic is the axis that separates a real link from an inflated DR number. Full method in how to vet guest post sites.

The data behind the posts

Every benchmark here comes from the inventory sheet. Get the per-domain version.

Request the sheet
Back to top