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The manifest

Notes from the supply side of link building

Pricing data, vetting checklists, and white-label playbooks — written from fulfillment volume, not theory. What we learn shipping placements for US agencies, published for the agencies doing the buying. Subscribe via the RSS feed or Atom.

Agency checklist

How to Brief a White-Label Link Building Vendor

Scopes, SKUs, publisher constraints, approval gates, unbranded reporting, and replace-or-refund warranty terms — the agency checklist for a vendor brief.

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SKU map

Guest posts vs niche edits vs Digital PR for SEO agencies

New article vs aged-URL insert vs media outreach — DF/NF labeled, no invented rankings. How to brief each lane on a white-label desk.

Read the comparison
Pricing data

How much does link building cost in 2026?

Pricing, cost per backlink, guest posts vs niche edits vs digital PR, affordable vs cheap — the educational guide. Packages stay on the packages page.

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Playbook

White-label link building: the 2026 agency guide

The fulfillment workflow, the margin math, the six things to demand from any supplier, and the three risks to contract away.

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Quality control

How to vet guest post sites before you spend a dollar

Nine checks in elimination order, the DR-vs-traffic quadrant, and the red-flag table that predicts a worthless link.

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The DR-vs-traffic quadrant
Why a high DR alone doesn't make a link worth buying — the core idea behind our vetting post
DOMAIN RATING → ORGANIC TRAFFIC → Expired-domain trap AVOID High DR + real traffic BUY THESE Low DR, no traffic WORTHLESS Lower DR, real traffic NICHE GEMS
FIG. 01 — Traffic is the axis that separates a real link from an inflated DR number. Full method in how to vet guest post sites.

The data behind the posts

Every benchmark here comes from the inventory sheet. Get the per-domain version.

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