You sell link building to your clients. We fulfill it — outreach, placement, content, reporting — under your agency's name, at wholesale rates that leave the margin on your side of the invoice. Your client never sees ours.
Agencies typically bill clients 2–2.5× the wholesale rate for the same placement. You keep the client relationship, the markup, and the reporting credit — we keep the fulfillment work.
Same tracked route as everything we ship. You approve at every checkpoint; nothing reaches your client without your sign-off.
Send targets, anchors, and destination URLs — one client or twenty. We confirm availability and editorial acceptance before invoicing.
Publication, topic, anchor, and full draft go to you first. Revisions included until it matches your client's brief.
Placement goes live DoFollow, gets submitted for indexing, and lands in a white-label report carrying your agency's name.
If a link drops or loses DoFollow, we replace or refund. Your client sees a fixed link, not a vendor problem.
Live URLs, DR, traffic, and anchor data in a clean report with your logo — forwardable to clients as-is.
You approve publication, topic, anchor, and draft before anything ships. No surprises reach a client inbox.
Dropped or NoFollowed links get replaced or refunded. The risk stays on our side of the wholesale line.
Recurring wholesale accounts invoice on Net-15 terms, so your client payments land before ours are due.
One contact who knows every client campaign you run through us — not a ticket queue.
We never email, pitch, or invoice your clients. Contractually. Your book of business stays yours.
Reselling link building isn't one strategy — agencies plug it in at three different points depending on what they already have in-house.
The most common pattern is the full-service agency that sells SEO retainers but never built an outreach function. Building one is expensive: a competent outreach specialist in the US runs $55,000–75,000 a year fully loaded, plus tools — Ahrefs or Semrush, an email-finding service like Hunter, and a sending infrastructure like Instantly or Smartlead. For an agency placing twenty links a month across its book, that headcount rarely pays for itself versus wholesale fulfillment. These agencies resell everything and keep the client relationship, the strategy, and the margin while handing off the labor.
The second pattern is the agency with partial capacity — a team that does its own guest posting but can't reach certain niches. A generalist content shop might have solid relationships with marketing and business blogs but no way into legal or medical publications, which demand specialist writers and pass a higher editorial bar. Rather than turn down a law-firm client or a medtech account, they fulfill those verticals through us and keep the rest in-house. White-label link building becomes a capacity overflow valve, not a wholesale replacement.
The third is the freelancer or solo consultant who sells strategy but has no production capacity at all. A consultant advising a SaaS company on its SEO roadmap can resell placements to execute the plan they designed, presenting a single coherent service to the client instead of referring the link work out to a competitor. In every case the mechanic is the same: RankSupply supplies the fulfillment, the reseller owns the brand and the client. What differs is only how much of the stack the agency already had before plugging us in.
A representative scenario built from real sheet mechanics — not a named client. It shows how the white-label markup actually works.
A boutique agency sells a client a $2,000/mo link-building retainer but has no in-house outreach team. They fulfill through RankSupply under their own brand — reports, sender domains, and drafts all carry the agency's name.
Not from us. Reports, drafts, and all communication carry your agency's name, and we contractually never contact your clients. Outreach to publishers happens from neutral or publisher-facing identities, never anything traceable to your client relationship.
Agencies ordering 5–20 placements a month get 10–15% off sheet rates; 20+ placements move to custom volume contracts with the deepest pricing. First orders run at sheet rate with no commitment — see pricing.
Yes — most of our agency partners run 3–10 client campaigns through one wholesale account. Orders are tagged per client, and reports come back separated per client, each under your brand.
Legal, healthcare, SaaS, finance, news, and general business are stocked continuously — 300+ vetted publications with Ahrefs-verified traffic. See the inventory overview or request the full sheet.
Every placement is warrantied against the link dropping or losing its DoFollow attribute. Either gets you a replacement placement of equal or better metrics, or a refund — your choice. Details in our terms.
Reselling a legitimate service isn't the issue Google cares about — buying links purely to pass PageRank is. What your agency resells is a content placement service: outreach, editorial writing, and publishing on genuinely relevant publications that choose to run the piece. The white-label layer only changes whose name is on the report, not what the work is. We label follow status honestly on every placement so you can represent it accurately to your client.
Publisher outreach goes out from neutral, publisher-facing identities that reference the topic and the draft, never your client's name or your agency's. The only place your brand appears is the report you receive — which you forward. Publishers we work with know they're dealing with a content supplier; they never see the end brand, which also keeps your client's link footprint clean rather than tying every placement to one identifiable source.
Full inventory sheet, wholesale pricing, and a sample white-label report — in your inbox today.