Finance is YMYL at its strictest — Google trusts few sources and users trust fewer. Our inventory is banking, fintech, and investment publications with genuine editorial authority, including tier-one placements whose follow status we label honestly.
Finance is expensive because compliance-safe publishers with real authority are scarce, not because we enjoy a luxury markup. Ranges include writing; nofollow tier-one rows are labeled as brand/PR.
Finance link building is where agencies get burned by loan-spam blogs, offshore 'investing' networks, and crypto casinos wearing a fintech hat. RankSupply stocks banking, personal finance, advisor, and serious fintech publications that would not embarrass a compliance officer. We sell editorial placement — outreach, responsible copy, publisher acceptance — not raw links. Ahrefs metrics are verified. You approve every draft. That process is slower and costlier than a SaaS pack, which is the honest trade for a vertical Google’s raters are told to treat as Your Money or Your Life.
Personal-finance and fintech blogs. The accessible layer: explainers on banking products, budgeting, and software for money. Still YMYL — we avoid return promises and unsourced rate claims. These domains must show real organic finance categories, not a freshly retagged expired domain. Guest posts and niche edits both appear here. Follow is typical; we still inspect for toxic outbound. This tier is where fintech SaaS can live without pretending to be the Wall Street Journal. It is not where we dump gambling or unlicensed offshore brokers. For finance campaigns this tier is usually fulfilled as a new guest article when you need a fresh topical URL, or as a niche edit when an aged, indexed page already ranks and a contextual insertion is the cleaner job.
Banking, advisor, and accounting-adjacent trade. ABA Banking Journal-class, advisor, and wealth-management titles. Editors expect competence and will reject hype. Useful for RIAs, custodians, and B2B fintech selling into firms. Slower calendars, higher prices, better entity match. UK campaigns should include FCA-aware language and British trade context rather than only US personal-finance blogs. You approve before pitch; compliance reviewers on the client side are welcome and often necessary. RankSupply still inspects outbound neighborhoods before stocking, verifies Ahrefs metrics at listing time, and will not swap in a cheaper off-topic blog to decorate Domain Rating on a client PDF. You approve topic, anchor, and draft before we pitch; revisions are included until the brief matches, and warrantied live URLs that drop or lose the agreed follow attribute are replaced or refunded.
National finance publications. Recognized personal-finance and markets titles with real newsrooms. Scarcer, pricier, and more useful for brand plus equity when follow is granted. We will not promise a specific masthead. Copy must be defensible: no guaranteed yields, no 'beat the market' slogans. This is the band most agencies under-budget because they compared a DR 60 finance URL to a DR 60 SaaS blog and assumed the prices should match. They should not. You approve topic, anchor, and draft before we pitch; revisions are included until the brief matches, and warrantied live URLs that drop or lose the agreed follow attribute are replaced or refunded. This is not a volume faucet: if the finance publisher calendar cannot support the number you already sold, we will say so instead of inventing domains.
Tier-one business and finance desks. National newspapers and business magazines. Often nofollow, always individually discussed, never sold as a silent DoFollow upgrade. Digital PR is usually the honest product. We do not offer 'DR 90 DoFollow news' packages. When a follow editorial opportunity exists, it is a named row with a named price, not a mystery SKU. This is not a volume faucet: if the finance publisher calendar cannot support the number you already sold, we will say so instead of inventing domains. For finance campaigns this tier is usually fulfilled as a new guest article when you need a fresh topical URL, or as a niche edit when an aged, indexed page already ranks and a contextual insertion is the cleaner job.
If the client is a bank, RIA, lender, or regulated fintech, the outbound neighborhood of every placement matters as much as DR. We exclude the payday, binary-options, and unlicensed-crypto end of the graph. Tier-one business desks are often nofollow; we say so and will sequence digital PR rather than pretend they are cheap equity. Replace-or-refund covers warrantied URLs. Reports are white-label. Crypto-native campaigns belong on the crypto page with the same YMYL caution, not hidden inside a generic finance order.
A fintech next to payday and binary-options links is a diligence failure. We stock clean finance neighborhoods only.
Guaranteed returns and unsourced APYs get pieces rejected — and can create legal risk. Copy stays conservative.
Regulated fintech and casino-grade token sites are not the same bin. Unlicensed promotions are refused.
Equal Domain Rating is not equal supply. Finance publishers that survive scrutiny cost more because there are fewer of them.
A representative scenario built from sheet mechanics — not a named client. Use it to brief your own account team.
An agency represents a regulated US fintech launching comparison content for a banking product. Legal reviewed on-site copy; off-site vendors had been sending loan-blog links that compliance hated.
Entity SEO for finance means the link source is recognizable to a practitioner in the vertical — associations, trade press, and metros — not a spun blog with a matching keyword in the title.
| Entity | Type | Why it matters for links |
|---|---|---|
| Consumer Financial Protection Bureau | Regulator | US consumer-finance context; campaigns should not contradict CFPB-facing product claims. |
| Financial Conduct Authority | Regulator | UK financial regulator; UK fintech copy and publisher choice should be FCA-aware. |
| CFA Institute | Association | Investment-profession body; useful entity for advisor and research-adjacent content. |
| American Bankers Association | Association | US banking trade association; benchmark for bank and B2B banking-tech campaigns. |
| NerdWallet | Personal-finance publisher | Illustrative consumer-finance quality bar; not a guaranteed placement SKU. |
| City of London / Canary Wharf | Metro | UK wholesale-finance media and search gravity. |
| New York City | Metro | US financial-media center for national fintech and markets brands. |
| FINRA | Regulator | US broker-dealer context; we do not create copy that implies unregistered securities advice. |
Illustrative rows in the style of the live sheet. Availability moves; request the current finance tab rather than treating this table as a cart.
| Publication type | Placement | DR band | Notes |
|---|---|---|---|
| Personal-finance editorial site (illustrative) | Guest post | DR 55–70 | YMYL-vetted outbound. DoFollow when that is the publisher standard. |
| Fintech operator blog / trade | Guest post | DR 50–65 | Product-led fintech; still no yield promises. |
| Advisor / wealth trade title | Guest post | DR 50–70 | RIA and custodian audiences; slower edit. |
| National finance magazine (illustrative) | Editorial | DR 70–84 | Individual pricing. Follow labeled per row. |
| Business daily finance desk | Digital PR | DR 80–90 | Often nofollow. Not a 'secret DoFollow news' SKU. |
| Aged banking explainer | Niche edit | DR 55–70 | Only on clean, still-indexed finance URLs. |
New articles on relevant finance publications. Best when you need a topical URL and a clean contextual link. See guest posting.
Insertions into aged, indexed finance articles. Faster and cheaper when the page already ranks. See niche edits.
News and syndication when the brand needs visibility more than raw follow. Follow status labeled. See digital PR.
When the client is geo-bound, we add metro news and citations. See local SEO.
Finance wholesale starts around $120 because clean publishers are scarce. Trade and national titles climb quickly; tier-one desks are individually priced and often nofollow. Writing is included. Ahrefs metrics are shown. Comparing a DR 60 finance row to a DR 60 general blog is how agencies under-scope retainers and then blame fulfillment. We would rather lose a price-sensitive lead than staff loan-spam inventory to fake a lower average. Content writing is included in the finance placement price; you are buying outreach, an article a relevant editor will run, and a reported live URL — not a raw link.
Expect fewer monthly URLs than SaaS. Editorial calendars are slower and rejection rates are higher when copy over-claims. A regulated product is often well served by a small number of excellent placements plus on-page and digital PR. We will not hit an arbitrary twenty-link quota by adding casino-adjacent blogs. Niche edits help only when the aged URL is a real finance article, not a spun expired domain. First live finance URLs land after your approval and the publisher's queue, not overnight, and we would rather miss an arbitrary date than staff junk inventory.
We refuse payday, binary options, unlicensed offshore brokers, and guaranteed-return copy. We refuse to hide nofollow on news. We refuse PBN money networks. Crypto casino and unlicensed token campaigns are routed to the crypto page or declined. We will not impersonate a CFA or a registered advisor in a byline. Rankings are not warrantied. Live URLs are. RankSupply will not hide nofollow, will not fabricate customer logos or credentials, and will not guarantee rankings, map-pack positions, or revenue outcomes for finance clients. PBN networks, expired-domain farms, and any ask to skip pre-publish approval are automatic nos, even when the retainer number depends on saying yes.
Agencies resell this under their own brand. Reports never say RankSupply. Start from white-label link building, check packages, or build an order.
Related vertical — pair campaigns when a client straddles both.
Related vertical — pair campaigns when a client straddles both.
Related vertical — pair campaigns when a client straddles both.
Related vertical — pair campaigns when a client straddles both.
Editorial placements are delivered DoFollow and warrantied when that is the publisher's standard. Some tier-one finance outlets are nofollow-only for brand value — we flag those clearly so you choose with full information. On the finance sheet every row lists follow status before you order, so a nofollow news or magazine feature is never silently mixed into a DoFollow quote.
Paying purely to pass PageRank violates the link spam policy. A content placement service that earns author-attributed articles on genuinely relevant, editorially reviewed finance publications is a different activity. We label follow status and keep outbound neighborhoods clean because a finance profile that fails diligence costs more than the links saved. Paying a vendor solely to pass PageRank is against Google's link spam policy; RankSupply sells outreach and editorial placement on real finance publications that choose to run the piece.
Yes. Most finance volume is agencies serving fintech and advisory clients under their own brand. Clients never see RankSupply on reports. Compliance reviewers can sit in the approval thread. Most finance volume is agencies serving their own clients under their own brand: reports, bylines when requested, and delivery emails never say RankSupply. That is the fulfillment model for US, UK, and Canadian SEO firms that already sold the retainer and need a desk that will not leak onto the client's Slack.
Yes, included. Copy is educational and conservative. You — and often the client's compliance — approve topic, anchor, and draft before pitch. We will not write guaranteed-yield or unsourced rate claims. Writing is included in the finance placement price. Drafts are written to the audience of that publication type, not keyword-stuffed, and you approve topic, anchor, and the full article before we pitch.
Lower than SaaS. A handful of clean finance placements a month is a serious campaign for many products. National brands can do more if destinations split across educational hubs. We will not staff junk to hit a number. Honest finance volume is whatever the real publisher set can support without repeating domains or substituting junk. A single destination URL rarely needs a twenty-link month; hubs, geos, and product lines can absorb more if we split targets.
Both — banking, personal finance, investment, and fintech including crypto-adjacent publications. We exclude the offshore and loan-spam end of crypto, which does more harm than good on a YMYL profile. Native token campaigns should read the crypto niche page. For finance specifically, RankSupply still sells outreach and editorial placement rather than raw links, with approval before publish and Ahrefs-verified rows on the sheet.
Sometimes, priced individually. These often pair with digital PR. Follow status is labeled. We do not sell a packaged 'DR 90 DoFollow news' promise. For finance specifically, RankSupply still sells outreach and editorial placement rather than raw links, with approval before publish and Ahrefs-verified rows on the sheet. Follow status is labeled, including nofollow when that is the publisher's standard, and warrantied live URLs are replaced or refunded if they drop.
Safer than spam blogs; not a legal opinion. Safety comes from conservative copy, clean publishers, honest follow labels, and approval gates. Your counsel still owns advertising and securities rules. We will refuse briefs that break those. For finance specifically, RankSupply still sells outreach and editorial placement rather than raw links, with approval before publish and Ahrefs-verified rows on the sheet.
Named domains, Ahrefs metrics, wholesale rates. Same-day reply from the founder.