This is the operations spec, not the resale pitch. If you already sold the work and need tags, approvals, routing, unbranded reports, and replacements without leaking onto the client’s Slack, this is the page. The commercial product sits on white label link building. Ops covers guest posts, niche edits, and Digital PR as separate SKUs across 100,000+ publisher options.
Agencies searching “SEO agency fulfillment” are asking whether a desk can absorb a book of business. They are not asking for a second explanation of wholesale margin. Margin, SKUs, and reseller math stay on the white-label page. Here we document how an order actually moves once Client A and Client B are both live.
RankSupply does not contact the end client. We do not join their Slack. A marketplace login you rebrand still leaks through invoices and dashboards. A desk does not.
Anonymized. One legal guest-post line on a US book — not a mixed spreadsheet of the whole agency.
Intake names the client tag, practice area, country, and SKU. We shortlist publishers you can refuse. You approve host, angle, anchor, and draft. The editor publishes. The live URL returns on an unbranded file that only Client A’s AM should ever see. Client B’s SaaS sprint is a different ticket, even if it shares a wholesale invoice.
Most partners run several clients through one wholesale account. Legal, SaaS, healthcare, real estate, automotive, sports, and local-news rows stay tagged as separate campaigns. A furniture brief and a dental brief that happen to share a publisher are not mixed into one PDF. That tagging is the product.
Without it, Friday reporting becomes an archaeology project. With it, you can run a book without hiring an outreach pod for every vertical you sold. Proof of the tagging habit: white-label fulfillment case study.
Each brief gets a client tag, an AM owner, and its own draft folder and report file. Anchors, destinations, and replacements stay on that tag. We never merge two clients into one PDF because a month is busy.
Suggested shape: agency / client / vertical / geo / sku. You can send your own IDs. We will not invent a second campaign from leftover inventory on another client’s sheet.
Publication, angle, anchor, and draft (or URL plus sentence for a niche edit) go to you first. Nothing live reaches a client URL you have not signed off. If the editor wants a different title, that comes back too.
Approval is slower than a cart checkout. It is also why your AM can defend the live URL on a client call.
We match against more than one channel and still evaluate the live host: topical fit, Ahrefs or Semrush traffic, referring domains, outbound neighborhood, indexation, and an editor who can refuse. Domain Rating is a quote input.
We do not name publisher marketplaces or distribution partners as RankSupply’s fulfillment source. You can reject a domain. We will not dump leftovers into a branded report. Vetting: how to vet guest post sites.
SEO agency fulfillment is not one SKU with three labels. Each line has its own approval artifact, calendar, and follow-status risk.
Guest posts — new article, 10–21 days after draft approval. Guest posting.
Niche edits — existing indexed URL, 3–7 days after sentence sign-off. Niche edits.
Digital PR — wire or desk window, often nofollow, labeled before you sell the month. Digital PR.
If stock cannot meet the brief, we say so instead of substituting junk.
The file your client is allowed to see includes the live URL, the agreed anchor, the destination page, the follow or sponsored attribute, the publication date, and the client tag you supplied.
It does not include RankSupply’s name, the wholesale invoice, publisher-marketplace account names, or internal notes about replacements still in flight. Rows still in draft stay off the client-facing file.
Bands after your approval — not after a vague “as soon as possible.” We do not invent a 48-hour DR-70 guest-post SLA.
| Line | Typical live window | Clock starts | What you approve |
|---|---|---|---|
| Niche edits | 3–7 days | URL + sentence sign-off | Host, sentence, anchor, follow |
| Guest posts | 10–21 days | Draft approval | Publication, angle, anchor, draft |
| Digital PR | Wire window (labeled) | Release / pitch sign-off | Angle, claims, follow vs nofollow |
| Warrantied replacement | Same band as the original | Drop / lost-follow confirmed | Logged to the same client tag |
Market context for those calendars: link building costs.
A live URL can drop after a redesign, an editor sweep, or a domain sale. The warranty is the operations answer: replace at equal or better metrics, or refund. The replacement is a line on the same client report — not a new pitch.
Terms are confirmed per publication before you buy. Sheet language such as a 6–12 month window is publisher-specific, not a global RankSupply promise.
Reports, drafts, and delivery email carry your brand. Publisher-facing identities do not attach RankSupply to your client relationship. Public case studies use labels such as agency partner — not the agency’s trading name unless you approved disclosure.
We do not publish wholesale supplier prices, marketplace account names, private invoices, or client emails. Internal records may retain actual names.
We do not publish a fake monthly ceiling. We refuse or split a brief when stock cannot match the niche, when tagging would mix two clients, or when YMYL volume would force leftover general blogs into a branded report.
If your book spikes, say so early. Overflow is a planning problem, not a silent substitution problem.
Legal, healthcare, and finance briefs need hosts that can carry the claim. We will not rewrite a draft into unsupported medical or legal advice. iGaming, CBD, and unlicensed medical-claim campaigns are refused.
Practice-area and clinical pages: legal and healthcare. Those URLs are inventory and editorial rules. This URL is how those rows stay tagged on your book.
Before a row is stocked: topical relevance, live organic traffic, referring-domain neighborhood, outbound behavior, indexation, follow label, and an editor who can say no. After it goes live: URL, anchor, attribute, and warranty window logged to the tag.
Ahrefs and Semrush are data sources. They are not a certificate. Methodology: editorial guidelines.
RankSupply sources and delivers placements from verified campaign and order records. Case studies show publication examples and fulfillment workflow. They do not invent traffic increases, ranking improvements, or ROI figures.
Explore how RankSupply sources and delivers placements in this industry.
Existing pages — not new URLs.
The commercial product this desk fulfills.
What turnaround bands cost in the market.
The velocity line on a multi-client book.
Net-new articles, calendar-bound.
How to evaluate any desk, including us.
White-label is the commercial product you resell. Fulfillment is the operations layer: tags, approvals, unbranded reports, sourcing, replacements, and turnaround once more than one campaign is in flight. Most agencies need both; they are not the same page.
Yes. Orders are tagged per client. Drafts, live URLs, and reports stay separated so an AM forwards the right file without mixing books.
Live URL, agreed anchor, destination page, follow or sponsored label, publication date, and the client tag you supplied. It does not name RankSupply, wholesale cost, or the sourcing channel.
No. Your AM owns the relationship. If a vendor’s default is to hop on a call with the end client, that is outsourced staffing, not agency fulfillment.
Niche edits typically live in 3–7 days after approval. Guest posts typically 10–21 days from draft approval. Digital PR follows the wire’s window, labeled before you order.
Warrantied placements that drop or lose the agreed follow attribute are replaced at equal or better metrics, or refunded, logged to the same client tag.
Restricted verticals are refused rather than quietly substituted. Legal, healthcare, and finance YMYL work is accepted only when the publication is topical and the claims are ones you will stand behind.
DESK · AGENCY OFFERS
For SEO agencies only. Occasional emails when we clear new hosts, open featured placements, or need a warranty check-in. No public cart. No ranking promises.
Tags, approvals, unbranded files, replacements — under your brand.