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Northern Ireland link building for multi-location rosters

This is the region-wide brief: Belfast plus Derry/Londonderry plus Newry (and other NI markets) when the agency is running more than one listing. Regional coverage is the point. City-only Belfast detail lives on the Belfast page.

Northern IrelandUK
4 geoson the brief
thinnamed local-news density
Region-wide campaign

Belfast, Derry/Londonderry, and Newry are separate newsrooms

A Northern Ireland order is for agencies running more than one town. The useful entities are Derry/Londonderry in the north-west, Newry on the southern corridor, government-adjacent work around Stormont, and Belfast as one city among several — not as a synonym for the country.

Regional publications and NI-targeted news are the honest stack because RankSupply’s named city dailies sit in Great Britain. We do not copy the Belfast orbit (Lisburn, Bangor) onto Derry. UK-national titles join only when the story is genuinely UK-wide, not to decorate a three-town roster.

Northern Ireland — how we bin the media
FIG. 01 — Regional coverage is better than city-only coverage when the roster already crosses towns.
L1 Belfast (one city tag) L2 Derry / Londonderry L3 Newry / southern corridor L4 NI-wide / UK national
FIG. 01 — Regional coverage is better than city-only coverage when the roster already crosses towns.
Multi

Multi-location is the intent

If the agency has three NI GBPs, we quote three tags. A single Belfast leftover pack is the wrong product.

Derry

North-west is its own market

Derry/Londonderry professional services do not rank on Belfast-only mentions. We will not pretend they do.

Newry

Southern corridor

Newry is a fourth nation-level geo, not a Belfast suburb and not a Dundalk leftover from across the border unless the client actually serves it.

Gov

Government-adjacent work

Civic and government-adjacent listings often need NI-wide context. That is this page, not the city orbit page.

NIR geos

NI markets we tag on a region-wide order

Worked example

A three-town NI legal roster that could not share one city pack

WAYBILL · UK-NIRGEO: Belfast + Derry + NewryREGIONAL

An agency ran practices in Belfast, Derry/Londonderry, and Newry. A Belfast-only leftover would have left two towns without a relevant newsroom.

The mix
NI-targeted regional titles tagged per town, plus one UK legal host. No Edinburgh or Manchester city guide.
What we refused
One “Belfast but bigger” PDF, and a London placement used as if it covered Derry.
Reporting
White-label, three geo tags. Terms labeled per URL.
RESULT
The agency resells a region-wide NI stack, not a second copy of the Belfast city page.
Representative scenario. Not a named client. Not a ranking or traffic claim.
Questions

Northern Ireland link building FAQ

When is regional NI coverage better than city-only?

When the roster has offices or GBPs in more than one NI market — Belfast and Derry, or Belfast and Newry. One city pack will not cover the second town.

Do you treat Derry/Londonderry as a Belfast suburb?

No. It is the north-west city. We tag it separately and do not average it into a Belfast leftover.

Do you have named NI dailies on the sheet?

Named local-news inventory is concentrated in Great Britain. We fulfill with NI-targeted news and say so. We will not assign The Edinburgh Reporter or Total Guide to Manchester to Northern Ireland.

Should a single Belfast GBP use this page?

Use the Belfast city page for one listing. Use this page when the campaign is region-wide or multi-location.

Marketplace directory

UK and Europe marketplaces agencies compare for Northern Ireland

WhitePress, Collaborator, and other Europe-heavy carts show up next to city work. They do not replace a London or Manchester brief.

Nearby geos

Neighboring UK pages are different newsrooms

Get Northern Ireland inventory for your agency

City-matched publications, white-label reporting, approval before publish. Belfast, Derry, Lisburn.

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