This page is the Belfast city campaign: Cathedral Quarter professional services, legal practices, and healthcare listings inside the city and its immediate orbit (Lisburn, Newtownabbey, Bangor). Derry and Newry belong on the Northern Ireland page.
Belfast-specific media makes sense when the listing, the reviews, and the competitors are in the city. The useful entities are the Cathedral Quarter, Titanic Quarter professional services, and legal practices that rank against other Belfast firms — not against a Derry office the client does not run.
Lisburn, Newtownabbey, and Bangor are the orbit we will add when the service area already reaches them. We do not currently list a dedicated Belfast daily. RankSupply’s named UK city titles (The Edinburgh Reporter, Total Guide to Manchester, Total Guide to Cardiff) stay off this order. A UK desk such as OTS News is a national fallback, not a city newsroom.
Legal listings in Belfast need hosts that name the city. An England guest post does not cover the map pack.
Use city-targeted NI news when one office and one GBP are the brief. Step out to regional titles only if the client already serves another NI town.
A Belfast clinic and a Lisburn clinic are different tags. Healthcare hosts sit beside that geography.
North Down is still the Belfast orbit. Derry/Londonderry is a different city and lives on the nation page.
Cathedral Quarter and city-centre professional services. The GBP city.
Southwest orbit. Added when the client already covers that side.
North of the city. Still a Belfast-orbit tag.
North Down. Not a Derry listing and not a Glasgow paper.
An agency ran one Belfast practice. A leftover “Northern Ireland pack” would have mixed Derry and Newry newsrooms the client did not serve.
When the Google Business Profile is Belfast (or Lisburn / Bangor / Newtownabbey) and the competitors are city-level. A nation-wide NI pack leaks into Derry SERPs the client does not serve.
Not a dedicated Belfast daily in the current local-media inventory. We quote NI-targeted titles that actually discuss the city, and we say so instead of inventing a masthead.
No. Belfast is one city GBP. The nation page is for multi-location rosters — Belfast plus Derry/Londonderry plus Newry — where regional coverage is the point.
No. It is an Edinburgh title. Scotland is not Belfast.
WhitePress, Collaborator, and other Europe-heavy carts show up next to city work. They do not replace a London or Manchester brief.
Directory profile — research, not a cheapest-marketplace claim.
Directory profile — research, not a cheapest-marketplace claim.
Directory profile — research, not a cheapest-marketplace claim.
All platforms flagged for this market.
Geo-matched fulfillment under your brand.
City-matched publications, white-label reporting, approval before publish. Belfast, Lisburn, Newtownabbey.