Search Royals (searchroyals.com) runs a filterable publisher marketplace and a managed link building agency out of the same platform, with Nordic roots, a free campaign planner, and post-placement link monitoring. Reviewed, not Tested.
Verified profile This is a tracked listing, not a claim that RankSupply has deeply reviewed every field.
| Marketplace | Search Royals |
|---|---|
| Website | searchroyals.com |
| Type | Marketplace + managed agency hybrid |
| Primary market | Global |
| Publisher signup | Yes |
| Buyer access | Yes |
| Guest posts | Yes |
| Digital PR | Unknown |
| Niche edits | Unknown |
| Managed service | Yes |
| White label | Unknown |
| RankSupply tested | No |
| Status | Active |
| Last reviewed | 23 August 2026 |
Last checked 23 August 2026. Sources: the public Search Royals platform and marketplace pages, the feature set (marketplace, backlink monitor, competitor research, keyword tools, link planner), the stated link building process, the named client testimonials, and the company's published multi-year link building case study. Status on this record: Reviewed by RankSupply. Not Tested.
The company's own framing is the most useful sentence on its site: part transparent marketplace, part expert-led agency. Most platforms in this directory pick one. Search Royals sells both from the same login, which changes what you are actually evaluating — not just an inventory, but whether you want to buy from a vendor who is also willing to run the campaign.
The marketplace is a filtered publisher catalog: Domain Rating across a wide band, monthly traffic, industry or niche, country, and price. The free link planner is the more interesting entry point — you give it target URLs, a budget, and keywords, and it assembles a proposed monthly campaign you can then adjust with traffic and rating filters. For an agency, that is a pre-sales artefact as much as a tool: it turns "how many links can I get for this retainer" into a concrete list before anyone signs anything. Alongside it sit a backlink monitor for index and health state after placement, competitor research, and keyword tooling.
This is the part agencies need to model before signing up, because it is not a plain per-link cart. There is a subscription tier and the cost of the links themselves. The free tier gets you marketplace access and the bundled tool suite at list price. Two paid tiers, at roughly a hundred and three hundred euros a month, buy a percentage discount on every placement plus a dedicated account manager — and, notably, white-label capability is gated to the paid tiers rather than included.
Run the arithmetic before you commit. A subscription that returns a percentage discount only pays for itself above a monthly link spend where the discount exceeds the fee; below that line you are paying for the privilege of a discount you never earn back. On the lower paid tier that break-even sits around several hundred euros of monthly placement spend. There is a second wrinkle: the site advertises placements starting from a low double-digit euro figure, but its own worked campaign examples imply an average placement cost an order of magnitude higher. Both can be true — a catalog has a cheapest shelf and a typical shelf — but the entry price is not the planning number. Prices are quoted in euros excluding VAT, which also makes like-for-like comparison against the dollar-denominated carts elsewhere in this directory harder than it looks.
The discount percentage itself is stated differently on the pricing table than in the FAQ. Get it in writing.
The managed side is presented as strategy first: choosing which pages deserve links (conversion pages and cornerstone content rather than reflexively the homepage), then acquisition against quality criteria, then reporting that connects placements to performance. Link monitoring is pitched with unusual candour — the site's own argument for it is that buyers routinely pay for links that never get indexed. That is true, and it is a reasonable thing for a vendor to build tooling around rather than quietly ignore.
The company also publishes a multi-year experiment comparing several link types across several sites with a stated total spend, framed as the largest study of its kind in the Nordics. RankSupply has not reproduced it. But a vendor that ran a controlled comparison and published the spend is doing something structurally different from one that publishes a testimonial wall, and that is worth noting even while the results stay unverified.
Search Royals states that marketplace publishers are required to keep placements permanent, that links are dofollow, and that its monitoring team acts when something breaks. What it does not publish anywhere we could find is the actual remedy: no replacement window, no refund policy, no retention figure. Compare that with platforms in this wave that commit to a stated minimum link-duration standard in writing. "We take immediate action" is an intention; "replaced within N days or refunded" is a term. If you are placing meaningful client budget here, get the remedy specified in the contract rather than inferred from the monitoring feature.
Agencies and in-house teams running European or Nordic campaigns who want visible inventory but would also like the option of handing a quarter's work to a desk. It is a weaker fit if you need a single-market US blog cart, or if you want a vendor with no agency arm competing for the same client work. For a European regional comparison, see HULC for Benelux and WhitePress for Central and Eastern Europe. If the goal is one white-label desk rather than another platform login, that is white-label fulfillment.
Regional neighbours in this directory: HULC for Benelux and Linkhouse for Poland and wider EU.
Reviewed — editorial timestamp 23 August 2026. Not Tested — RankSupply has no documented order through this platform. Verdict stays Worth considering: the hybrid model, the planner, and the monitoring are real and well documented, but catalog claims are inconsistent and we have no order data. What “tested” means.
Both, deliberately. The company describes itself as part transparent marketplace and part expert-led agency: you can buy placements directly from the catalog, or hand the campaign to their specialists. That dual model is the defining fact about this platform.
No, but that is where its identity comes from. The team and monitoring are based in Copenhagen and its published case study is framed as the largest Nordic link building experiment. The catalog itself is filtered by country and covers well beyond Scandinavia.
No. The site advertises tens of thousands of available links, and states country counts and niche counts three different ways across its own pages. We record all of those as vendor claims. Inconsistent counts on a vendor's own site are a reason to filter the catalog yourself rather than trust the headline.
Yes. There is a free tier with marketplace access, and two paid monthly tiers that buy a percentage discount on placements plus an account manager. White-label capability sits on the paid tiers. Because the benefit is a discount rather than credit, the subscription only pays for itself above a certain monthly placement spend — model that break-even before subscribing.
Search Royals states that placements are required to be permanent and that its team acts when monitoring flags a problem, but we could not find a published replacement window, refund policy, or retention figure. Negotiate the specific remedy in writing before committing budget.
No. This profile is Reviewed from the public platform, feature pages, process description, and published case study. We have not placed an order.
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