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Marketplace profile

HULC — Benelux first, not a global leftover cart

HULC is a Dutch link building platform in Haarlem where buyers order placements from publishers and pay a service fee that falls as monthly spend rises. Listed in the RankSupply marketplace directory.

Verified profile This is a tracked listing, not a claim that RankSupply has deeply reviewed every field.

Specialized useRankSupply verdict
NoTested by RankSupply
NetherlandsPrimary market
MarketplaceHULC
Websitehulc.io
TypeRegional marketplace (Benelux)
Primary marketNetherlands
Publisher signupYes
Buyer accessYes
Guest postsYes
Digital PRUnknown
Niche editsUnknown
Managed serviceYes (it mentions a "Hulc Managed" service)
White labelUnknown
RankSupply testedNo
StatusActive
Last reviewed3 Nov 2026
Overview

About HULC

HULC (hulc.io) matches advertisers with Dutch bloggers, websites and online magazines. Buyers start a campaign on a free account, receive proposals from publishers, filter them and buy from a cart. The site runs in Dutch, English and German and lists an office at Jan van Krimpenweg 7A, Haarlem. It says buyers can choose from 24,000+ publishers. That is the vendor's figure.

How buying works

Create a campaign, review publisher proposals, add the ones you want to the cart and pay. Prices shown on the platform are what the advertiser pays, with the service fee split out at checkout.

Pricing and fees

Fees are tiered by average monthly spend: Bronze 11% (under €1,000), Silver 6% (€1,000 to €3,000), Gold 0% (€3,000+, custom quotes) and Diamond (no fee plus a 5% agency discount, by arrangement). No subscription.

Publisher terms

HULC says it accepts bloggers, sites and online magazines willing to promote other sites for a fee. Payout terms are not on its public pages.

Guarantees and protection

No link lifetime or replacement guarantee is published on the pages we checked.

Strengths

Limitations

Best for

agencies and brands that need Dutch-language placements at volume. Not for: English-only or US-focused campaigns.

HULC FAQ

What does HULC charge?

An 11% service fee under €1,000 a month, 6% from €1,000 to €3,000, and 0% above €3,000.

Which countries does HULC cover?

It is Dutch-first, with English and German versions of the site.

Does HULC guarantee links?

We found no published link lifetime guarantee.

Sources checked 3 November 2026: hulc.io/pricing · How Hulc works

Reviewed vs Tested

Reviewed 3 November 2026. Not Tested. Verdict: Specialized use. Methodology.

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Alternatives

Other platforms that are actually a different product

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Community reviews

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