Licensed betting and casino operators need gambling-aware publishers — and should expect more nofollow, slower editorial, and honest refusals. We do not serve unlicensed brands. Approval before publish is mandatory; follow status is labeled without theater.
iGaming prices scarcity and compliance friction, not a luxury logo. Affiliate and industry titles sit below the rare mainstream rows, which are often nofollow, and unlicensed inventory is not on the sheet at any price.
iGaming link building is where vendors lie. They sell 'DR 90 DoFollow news' that is either nofollow, a PBN, or a lawsuit waiting for an unlicensed brand. RankSupply treats this as a restricted fulfillment lane: licensed operators only, in markets where they may advertise. Inventory is thinner than SaaS by an order of magnitude. Many reputable publishers nofollow gambling mentions or refuse them. We sell outreach and editorial placement, not raw links. You approve every draft. Ahrefs-verified rows. Replace-or-refund on warrantied URLs. Sports and Gaming pages stay clean for non-gambling brands; we will not launder a sportsbook through a jersey blog to dodge this policy.
Vetted iGaming, affiliate, and operator-education titles. The accessible licensed layer: industry blogs and affiliate publications that already cover regulated betting and casino. We inspect disclosure practices and outbound. Guest posts possible; niche edits rarer and more carefully scoped. Follow is mixed — we label every row. This is not a dumping ground for unlicensed offshore. Copy must match the licence the client holds. Responsible-gambling language is not optional window dressing when the publisher requires it. For igaming campaigns this tier is usually fulfilled as a new guest article when you need a fresh topical URL, or as a niche edit when an aged, indexed page already ranks and a contextual insertion is the cleaner job. RankSupply still inspects outbound neighborhoods before stocking, verifies Ahrefs metrics at listing time, and will not swap in a cheaper off-topic blog to decorate Domain Rating on a client PDF.
Gambling-industry trade press. iGB, Casino Beats, EGR-class operator trade. Right for B2B platform vendors and licensed operators talking to the industry. Higher editorial bar, slower, still not mainstream news. DoFollow more common than on national news, but not guaranteed. We write to operators, not to players, unless the brief is a licensed consumer education piece the publisher will actually run. RankSupply still inspects outbound neighborhoods before stocking, verifies Ahrefs metrics at listing time, and will not swap in a cheaper off-topic blog to decorate Domain Rating on a client PDF. You approve topic, anchor, and draft before we pitch; revisions are included until the brief matches, and warrantied live URLs that drop or lose the agreed follow attribute are replaced or refunded.
Mainstream publishers that accept licensed gambling copy. A short list, geography-dependent, often with commercial labels or nofollow. Individually quoted. Many city and national titles will not run this category at all. We will not pretend otherwise to win a retainer. When a row exists, you see follow status and any sponsorship label before you order. You approve topic, anchor, and draft before we pitch; revisions are included until the brief matches, and warrantied live URLs that drop or lose the agreed follow attribute are replaced or refunded. This is not a volume faucet: if the igaming publisher calendar cannot support the number you already sold, we will say so instead of inventing domains. For igaming campaigns this tier is usually fulfilled as a new guest article when you need a fresh topical URL, or as a niche edit when an aged, indexed page already ranks and a contextual insertion is the cleaner job.
Tier-one news and sports desks. National news and sports coverage of betting. Usually nofollow, often PR, sometimes refused by the desk entirely. Digital PR is the honest product. We do not sell secret DoFollow homepages at DR 90. Unlicensed brands never reach this conversation because they never pass intake. This is not a volume faucet: if the igaming publisher calendar cannot support the number you already sold, we will say so instead of inventing domains. For igaming campaigns this tier is usually fulfilled as a new guest article when you need a fresh topical URL, or as a niche edit when an aged, indexed page already ranks and a contextual insertion is the cleaner job.
Gambling Commission (UK), state regulators, and equivalent bodies are not guest-post carts. Affiliate sites are a real layer in this industry and must be vetted for outbound junk and disclosure rules. White-label reports never name us — still true here, which matters because operators are diligence-heavy. We will refuse US-unlicensed targeting, crypto-casino anonymity briefs, and underage-adjacent creative. If the 'iGaming' product is actually a social casino with no cash-out, say so; the publisher graph changes. If it is a video game, use Gaming.
If the operator cannot legally market there, we will not place there. Full stop.
Mainstream gambling mentions are often nofollow. We label them. Budget for that reality.
Clean sports inventory is for brands and teams. Sportsbooks use this restricted lane.
The cheapest iGaming 'links' are the ones that will stain a licence review. We do not stock them.
A representative scenario built from sheet mechanics — not a named client. Use it to brief your own account team.
An agency represents a UK Gambling Commission-licensed sportsbook expanding content in permitted markets. A prior vendor delivered PBN casino blogs and unmarked nofollow news screenshots.
Entity SEO for igaming means the link source is recognizable to a practitioner in the vertical — associations, trade press, and metros — not a spun blog with a matching keyword in the title.
| Entity | Type | Why it matters for links |
|---|---|---|
| UK Gambling Commission | Regulator | Great Britain licensing body; we only market where the client's licence allows. Not a guest-post target. |
| MGA (Malta Gaming Authority) | Regulator | Common EU licensing context; still not a substitute for permission in the target market. |
| American Gaming Association | Association | US commercial-gaming body; state-legal operators only for US-facing copy. |
| iGB (iGaming Business) | Trade publication | Industry trade benchmark; illustrative, not a guaranteed SKU. |
| EGR (eGaming Review) | Trade publication | Operator and B2B gambling trade; illustrative. |
| Greater London | Metro | UK licensed-market media gravity. |
| New Jersey / US regulated states | Metro / market | US work only for operators licensed in-state; unlicensed targeting refused. |
| GamStop / responsible-gambling bodies | Safer-gambling orgs | UK safer-gambling context; we will not contradict self-exclusion messaging. |
Illustrative rows in the style of the live sheet. Availability moves; request the current igaming tab rather than treating this table as a cart.
| Publication type | Placement | DR band | Notes |
|---|---|---|---|
| Vetted iGaming education / affiliate (illustrative) | Guest post | DR 40–55 | Licence-matched; follow labeled. Disclosure as required. |
| Gambling-industry trade | Guest post | DR 45–65 | Operators and platform vendors. Not a PBN. |
| B2B iGaming title | Editorial | DR 50–70 | Platform and payments vendors serving licensed ops. |
| Mainstream that accepts licensed copy | Editorial | DR 55–75 | Scarce; often nofollow or labeled commercial. |
| National sports/news desk | Digital PR | DR 70–90 | Usually nofollow. Never a secret DoFollow SKU. |
| Aged industry explainer | Niche edit | DR 40–55 | Rare; only on clean, licensed-appropriate URLs. |
New articles on relevant igaming publications. Best when you need a topical URL and a clean contextual link. See guest posting.
Insertions into aged, indexed igaming articles. Faster and cheaper when the page already ranks. See niche edits.
News and syndication when the brand needs visibility more than raw follow. Follow status labeled. See digital PR.
When the client is geo-bound, we add metro news and citations. See local SEO.
iGaming wholesale starts around $150 because clean, licence-compatible publishers are scarce and many mainstream titles refuse the category or nofollow it. Industry trade sits in the middle; rare mainstream and news rows are individually priced and often nofollow. Writing is included. Ahrefs metrics are on the sheet. PBN casino inventory is cheaper and we will not use it. Unlicensed briefs are not a pricing discussion — they are a refuse. Compare this page to Gaming (video games) before you brief; they are not interchangeable. Content writing is included in the igaming placement price; you are buying outreach, an article a relevant editor will run, and a reported live URL — not a raw link.
Expect fewer monthly URLs than any non-restricted niche. Editorial rejection rates are high. A licensed operator is often well served by a small number of clean industry placements plus digital PR where news is nofollow. We will not hit a twenty-link month by adding junk. Niche edits are uncommon. Plan slower than SaaS, slower than sports, and budget for nofollow in the mix without treating it as a bait-and-switch. First live igaming URLs land after your approval and the publisher's queue, not overnight, and we would rather miss an arbitrary date than staff junk inventory.
We refuse unlicensed operators, offshore brands targeting US/UK/Canada without permission, skin gambling, underage-adjacent creative, guaranteed-winnings copy, and gambling PBNs. We refuse to hide nofollow or to launder sportsbooks through the Sports or Gaming pages. Rankings are not warrantied. Live URLs that we do warrant are replaced or refunded. Approval before publish is mandatory. If you cannot show a licence for the market, do not send the brief. RankSupply will not hide nofollow, will not fabricate customer logos or credentials, and will not guarantee rankings, map-pack positions, or revenue outcomes for igaming clients.
Agencies resell this under their own brand. Reports never say RankSupply. Start from white-label link building, check packages, or build an order.
iGaming is a restricted vertical. Inventory is thinner, more publishers default to nofollow, and many mainstream titles will not run gambling commercial copy at all. We only fulfill for licensed operators in jurisdictions where the client may legally market. Unlicensed casinos, skin-gambling wrappers, and 'we target the US from offshore' briefs are refused. We sell editorial placement work — outreach, copy, publisher acceptance — not a carton of DoFollow gambling links. Ahrefs metrics are verified; follow status is labeled; drops on warrantied URLs are replaced or refunded. We will not promise DR 90 DoFollow news homepages. Video-game studios and sportswear brands belong on Gaming and Sports, not here.
Related vertical — pair campaigns when a client straddles both.
Related vertical — pair campaigns when a client straddles both.
Related vertical — pair campaigns when a client straddles both.
Related vertical — pair campaigns when a client straddles both.
Some industry and affiliate-education placements are DoFollow and warrantied when that is the publisher standard. A larger share than in other niches is nofollow — especially mainstream news and sports desks. We flag follow status before you order. Anyone promising all-DoFollow iGaming news is selling fiction. On the igaming sheet every row lists follow status before you order, so a nofollow news or magazine feature is never silently mixed into a DoFollow quote.
Paying purely to pass PageRank violates the link spam policy. We sell editorial placement on gambling-aware publications that choose to run licensed copy. The link is a byproduct. Restricted verticals do not get a looser spam standard — they get a tighter one. Follow is labeled. Paying a vendor solely to pass PageRank is against Google's link spam policy; RankSupply sells outreach and editorial placement on real igaming publications that choose to run the piece.
Yes. Agencies serving licensed operators keep their brand. Reports never mention RankSupply. Compliance must be able to sit on approval; we recommend they do. Most igaming volume is agencies serving their own clients under their own brand: reports, bylines when requested, and delivery emails never say RankSupply. That is the fulfillment model for US, UK, and Canadian SEO firms that already sold the retainer and need a desk that will not leak onto the client's Slack.
Yes, included. Licence-matched, responsible-gambling-aware copy. You approve topic, anchor, and draft. We will not write guaranteed winnings or underage-adjacent creative. Writing is included in the igaming placement price. Drafts are written to the audience of that publication type, not keyword-stuffed, and you approve topic, anchor, and the full article before we pitch. Revisions run until the brief matches. We will not invent credentials, case results, clinical claims, or customer logos the client cannot defend.
Lower than almost every other niche. A handful of clean placements is a serious month. We will not invent mainstream volume. If you already sold thirty DoFollow news links, unwind that promise before we start. Honest igaming volume is whatever the real publisher set can support without repeating domains or substituting junk. A single destination URL rarely needs a twenty-link month; hubs, geos, and product lines can absorb more if we split targets.
No. Licensed operators only, in markets where they may legally market. Unlicensed, grey-market, and 'we geo-target the US from offshore' briefs are refused. For igaming specifically, RankSupply still sells outreach and editorial placement rather than raw links, with approval before publish and Ahrefs-verified rows on the sheet. Follow status is labeled, including nofollow when that is the publisher's standard, and warrantied live URLs are replaced or refunded if they drop.
No. Gaming is video games. Sports is teams, apparel, and clean sports journalism. iGaming is real-money gambling. We will not mix them quietly to make a report look prettier. For igaming specifically, RankSupply still sells outreach and editorial placement rather than raw links, with approval before publish and Ahrefs-verified rows on the sheet. Follow status is labeled, including nofollow when that is the publisher's standard, and warrantied live URLs are replaced or refunded if they drop.
No. Tier-one news is scarce, usually nofollow, and often refuses gambling commercial copy. We will not package that fantasy. Digital PR is the honest conversation for mastheads. On the igaming sheet every row lists follow status before you order, so a nofollow news or magazine feature is never silently mixed into a DoFollow quote. Warrantied editorial igaming URLs that lose the agreed follow attribute are replaced or refunded; we do not warranty rankings, and we do not sell DR 90 DoFollow news homepages.
Named domains, Ahrefs metrics, wholesale rates. Same-day reply from the founder.