HR tech, PEOs, and people-ops teams need HR journalism and practitioner press — not expired domains stuffed with 'hire anyone' keywords. We place editorial with careful employment-law adjacent claims and approval before publish.
HR prices by practitioner tightness. General workplace blogs sit below SHRM-adjacent and talent-trade titles; national business desks are often nofollow.
HR SEO sits next to employment law and sometimes YMYL (benefits, payroll). A recruiting marketplace, an HRIS, and a PEO do not share one 'culture blog' graph. RankSupply bins workplace media, talent/recruiting titles, and HR practitioner trade (SHRM-adjacent, People Management) so the brief can name the buyer. We sell editorial placement, not raw links. You approve so we do not invent compliance guarantees or wage claims. Ahrefs-verified, labeled follow, replace-or-refund. Job-spam PBNs are rejected. Mix legal when the product is actually employment law; mix SaaS when it is a horizontal HRIS.
Workplace, culture, and leadership blogs. Accessible layer for employer-brand and people-ops education. Must be real workplace content, not expired job-spam. Guest posts and niche edits. DoFollow typical. Useful for culture and process hubs. Weak as the only tactic for an enterprise HRIS competing in practitioner SERPs. Employment-law-sounding advice is written as education or refused. For hr campaigns this tier is usually fulfilled as a new guest article when you need a fresh topical URL, or as a niche edit when an aged, indexed page already ranks and a contextual insertion is the cleaner job. RankSupply still inspects outbound neighborhoods before stocking, verifies Ahrefs metrics at listing time, and will not swap in a cheaper off-topic blog to decorate Domain Rating on a client PDF.
Recruiting, talent, and workforce publications. Talent-acquisition and workforce titles. Right for recruiting marketplaces, staffing firms, and TA tools. Editors know the channel. Geography can matter for staffing. Follow labeled on newsy titles. We will not pitch guaranteed-hire copy. RankSupply still inspects outbound neighborhoods before stocking, verifies Ahrefs metrics at listing time, and will not swap in a cheaper off-topic blog to decorate Domain Rating on a client PDF. You approve topic, anchor, and draft before we pitch; revisions are included until the brief matches, and warrantied live URLs that drop or lose the agreed follow attribute are replaced or refunded. This is not a volume faucet: if the hr publisher calendar cannot support the number you already sold, we will say so instead of inventing domains.
HR practitioner and payroll/benefits trade. SHRM-adjacent, CIPD-adjacent, payroll, and benefits-admin titles. Right for HRIS, PEO, and benefits tech. Higher editorial bar, slower, pricier. Compliance reviewers welcome. This is the entity graph HR leaders already read. US and UK trades are not interchangeable. You approve topic, anchor, and draft before we pitch; revisions are included until the brief matches, and warrantied live URLs that drop or lose the agreed follow attribute are replaced or refunded. This is not a volume faucet: if the hr publisher calendar cannot support the number you already sold, we will say so instead of inventing domains. For hr campaigns this tier is usually fulfilled as a new guest article when you need a fresh topical URL, or as a niche edit when an aged, indexed page already ranks and a contextual insertion is the cleaner job.
National business and labor desks. Business coverage of work, unions, and employment policy. Often nofollow PR. Digital PR is frequently honest. No packaged DR 90 DoFollow. Claims about legal outcomes are refused or routed to legal. This is not a volume faucet: if the hr publisher calendar cannot support the number you already sold, we will say so instead of inventing domains. For hr campaigns this tier is usually fulfilled as a new guest article when you need a fresh topical URL, or as a niche edit when an aged, indexed page already ranks and a contextual insertion is the cleaner job. RankSupply still inspects outbound neighborhoods before stocking, verifies Ahrefs metrics at listing time, and will not swap in a cheaper off-topic blog to decorate Domain Rating on a client PDF.
SHRM.org is member media, not an open cart. National labor desks are often nofollow. White-label reports never name us. We will not promise a DR 90 DoFollow. UK campaigns should use CIPD-aware context. If the product is a job board manipulating listings, that is not our guest-post product. Benefits products that are actually insurance inherit insurance rules. White-label reporting never names RankSupply, which is how US, UK, and Canadian agencies actually resell hr fulfillment. Follow status is labeled on every row, including nofollow news and directory-style features, so nobody has to discover the surprise after the invoice.
A cheap, toxic graph. We do not stock it.
We write education. Guaranteed-compliance copy is refused. Mix legal if the product is actually legal services.
Health and insurance benefits inherit those YMYL bins.
CHRO buyers live in practitioner trade, not only lifestyle work blogs.
A representative scenario built from sheet mechanics — not a named client. Use it to brief your own account team.
An agency represents an HRIS with payroll selling into mid-market people ops. Prior links were generic culture blogs and a few job-spam domains legal later flagged.
Entity SEO for hr means the link source is recognizable to a practitioner in the vertical — associations, trade press, and metros — not a spun blog with a matching keyword in the title.
| Entity | Type | Why it matters for links |
|---|---|---|
| Society for Human Resource Management | Association | US HR professional body; SHRM media is a quality benchmark, not an open cart. |
| CIPD | Professional body | UK people-profession body; British HR campaigns should use CIPD-aware context. |
| People Management | Trade publication | CIPD-associated UK HR magazine; illustrative. |
| HR Executive / Human Resource Executive | Trade publication | US practitioner trade; illustrative. |
| Equal Employment Opportunity Commission | Regulator | US EEO context; we do not invent legal outcomes in copy. |
| ACAS | Public body | UK workplace-advice service; education context, not a guest-post target. |
| Greater London | Metro | UK HR-tech and professional-services market. |
| San Francisco Bay Area | Metro | US HR-tech vendor cluster. |
Illustrative rows in the style of the live sheet. Availability moves; request the current hr tab rather than treating this table as a cart.
| Publication type | Placement | DR band | Notes |
|---|---|---|---|
| Workplace / leadership blog (illustrative) | Guest post | DR 40–55 | Education hubs; not job-spam. |
| Talent / recruiting publication | Guest post | DR 45–60 | TA tools and staffing; no guaranteed hires. |
| HR practitioner trade | Guest post | DR 50–65 | HRIS, PEO, benefits-admin. Slower edit. |
| Payroll / rewards title | Guest post | DR 40–55 | Payroll and total-rewards products. |
| National business labor desk | Digital PR | DR 70–85 | Often nofollow. |
| Aged people-ops explainer | Niche edit | DR 40–55 | When still indexed and non-spam. |
New articles on relevant hr publications. Best when you need a topical URL and a clean contextual link. See guest posting.
Insertions into aged, indexed hr articles. Faster and cheaper when the page already ranks. See niche edits.
News and syndication when the brand needs visibility more than raw follow. Follow status labeled. See digital PR.
When the client is geo-bound, we add metro news and citations. See local SEO.
HR wholesale starts near $50 on workplace blogs and climbs through talent titles into practitioner trade. National labor desks are often nofollow. Writing is included. Ahrefs metrics are on the sheet. Job-spam inventory is cheaper and we will not use it. Benefits and payroll products that are actually insurance or finance inherit those floors. Content writing is included in the hr placement price; you are buying outreach, an article a relevant editor will run, and a reported live URL — not a raw link. Ahrefs DR and traffic sit on the sheet so you can defend the line item, and nofollow rows are labeled as brand or PR rather than quietly averaged into a follow quote.
Culture blogs move. SHRM-adjacent monthlies do not. An HRIS with many education hubs can run more volume than a single corporate-career page. Staffing firms should geo-split. We will not dump guaranteed-compliance copy to hit a quota. Niche edits on aged practitioner articles are the faster lane when URLs are clean. First live hr URLs land after your approval and the publisher's queue, not overnight, and we would rather miss an arbitrary date than staff junk inventory. Niche edits move faster when a clean aged URL already exists; new guest posts wait on editorial calendars, which in this vertical are not affiliate-blog speed.
We refuse job-spam PBNs, guaranteed-hire or guaranteed-compliance copy, fake diversity stats, and invented legal outcomes. We refuse to hide nofollow. Rankings are not warrantied. Live URLs are. Approval before publish is mandatory. If the product is employment-law services, mix legal. RankSupply will not hide nofollow, will not fabricate customer logos or credentials, and will not guarantee rankings, map-pack positions, or revenue outcomes for hr clients. PBN networks, expired-domain farms, and any ask to skip pre-publish approval are automatic nos, even when the retainer number depends on saying yes. If the product actually belongs in a restricted or YMYL niche on this list, we route or decline rather than launder the brief through hr inventory.
Agencies resell this under their own brand. Reports never say RankSupply. Start from white-label link building, check packages, or build an order.
Related vertical — pair campaigns when a client straddles both.
Related vertical — pair campaigns when a client straddles both.
Related vertical — pair campaigns when a client straddles both.
Related vertical — pair campaigns when a client straddles both.
Most workplace, talent, and HR-trade editorial are DoFollow and warrantied when that is the publisher standard. National labor desks are often nofollow — flagged before order. SHRM member properties are not an open cart. On the hr sheet every row lists follow status before you order, so a nofollow news or magazine feature is never silently mixed into a DoFollow quote.
We sell editorial placement on HR journalism and practitioner press, not raw PageRank. Publishers run the article. Follow is labeled. Job-spam networks are excluded because they are both spam and brand-toxic. Paying a vendor solely to pass PageRank is against Google's link spam policy; RankSupply sells outreach and editorial placement on real hr publications that choose to run the piece.
Yes. HR-tech and recruiting agencies keep their brand. Reports never mention RankSupply. People-ops and legal can join approval. Most hr volume is agencies serving their own clients under their own brand: reports, bylines when requested, and delivery emails never say RankSupply. That is the fulfillment model for US, UK, and Canadian SEO firms that already sold the retainer and need a desk that will not leak onto the client's Slack.
Yes, included. Practitioner education, not legal advice. You approve topic, anchor, and draft. We will not write guaranteed-compliance claims. Writing is included in the hr placement price. Drafts are written to the audience of that publication type, not keyword-stuffed, and you approve topic, anchor, and the full article before we pitch. Revisions run until the brief matches. We will not invent credentials, case results, clinical claims, or customer logos the client cannot defend.
Education hubs can absorb more than a careers homepage. Practitioner trade is finite. We quote against HR inventory, not a number already on a sales deck. Honest hr volume is whatever the real publisher set can support without repeating domains or substituting junk. A single destination URL rarely needs a twenty-link month; hubs, geos, and product lines can absorb more if we split targets.
SHRM media is member/editorial, not a wholesale cart. We use SHRM-adjacent trade as a quality bar. Live-sheet rows are listed when available. For hr specifically, RankSupply still sells outreach and editorial placement rather than raw links, with approval before publish and Ahrefs-verified rows on the sheet. Follow status is labeled, including nofollow when that is the publisher's standard, and warrantied live URLs are replaced or refunded if they drop.
HR is people-ops and talent press. SaaS is broader software. Legal is YMYL law. HRIS usually mixes HR and SaaS. Employment-law products mix legal. For hr specifically, RankSupply still sells outreach and editorial placement rather than raw links, with approval before publish and Ahrefs-verified rows on the sheet. Follow status is labeled, including nofollow when that is the publisher's standard, and warrantied live URLs are replaced or refunded if they drop.
Often HR trade plus insurance or finance when the product is coverage or money movement. We will not hide a health-plan in a culture-blog pack. For hr specifically, RankSupply still sells outreach and editorial placement rather than raw links, with approval before publish and Ahrefs-verified rows on the sheet. Follow status is labeled, including nofollow when that is the publisher's standard, and warrantied live URLs are replaced or refunded if they drop.
Named domains, Ahrefs metrics, wholesale rates. Same-day reply from the founder.